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SALVATORE FERRAGAMO

SALVATORE FERRAGAMO

Salvatore Ferragamo is one of the most popular Italian fashion houses.
The founder of the company was born in 1898 in Bonito, a village near Avellino. 
In 1914 he decided to try his luck overseas, so he moved to California to join his brother. In those years California was a dreamland also due to its film industry. Salvatore, who was apprenticed to a shoemaker in Italy, decided to improve his knowledge by studying foot and human anatomy. Thanks to his talent, he succeded in designing shoes which combine beauty and comfort. 
In 1923 he opened his first store in Hollywood which marked the start of his career as "shoemaker to the stars".
In 1938, after twenty-five years spent in the United States, Ferragamo decided to return to Italy and in Florence acquired Palazzo Spini. This wonderful palace has been Ferragamo Company headquarters ever since. When Salvatore Ferragamo died in 1960, the company business was expanded by his children and grandchildren. Thanks to the skilful guide of his widow Wanda and his six children Giovanna, Fiamma, Fulvia, Ferruccio, Massimo and Leonardo, the Ferragamo brand is a symbol of made in Italy excellence. 
Salvatore Ferragamo is now one of the most appreciated Italian luxury brands.

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