Colmar is a leading, affirmed sportswear brand.
The company was founded in 1923 in Monza by the entrepreneur Mario Colombo. He chose as company name an acronym of six letters from his surname and name: Colmar.
At that time on the mountains skiing was still in its infancy, practiced mainly by mountain people to move more quickly through the snow.
Colmar began producing felt hats, gaiters and workwear for the workers of Brianza.
In the '30s skiing started to become popular and the great ski races became established. Alongside the traditional work clothes that remained the main production of the factory, Colmar started to make technical garments for skiing as well.
In the '40s Mario's sons, Angelo and Giancarlo, joined the company and their vocation for mountains went from strenght to strenght. In those years Mario met one of the icons of Italian sport, Zeno Colò.
During the Oslo Olympics in 1952, Colmar launched the first aerodynamic ski garment. Colò dominated freestyle downhill skiing and the Colmar garment became a best-seller in snow attire.
In the '60s Colmar became the official supplier of the Italian national ski team. Those years belonged to what was known as the Italian "Valanga Azzurra" and Colmar provided the ski suits for whole team.
In the '80s Colmar collaborated with another icon of Italian sport, the young Alberto Tomba who won bronze in the giant slalom at the 1987 World Championship.
In recent years Colmar has accepted new challenges, producing water ski and golf garments.
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