MOSCHINO LAUNCHES THE NEW
SPRING SUMMER 17
Moschino presents a new capsule collection inspired by the packaging and instructional inserts of over-the-counter medication, "prescribing" its fans a colorful selection of garments and accessories that reflect Jeremy Scott's fun, provocative language.
The word "drug" becomes a creative device for the new sticker prints, featuring typical drug packaging phrases, such as Shake Well, Warning, Before taking medicine check with your pharmacist, as well as images of two-tone pills ready to cure any "fashion crisis" symptom.
T-shirts, dresses, knitwear and overalls bear messages and instructions with a strong dose of irony, while classic bottles and plastic blister packs for pills are transformed into irresistible iPhone covers for next season.
In a continuous metaphorical play between Moschino's Capsule and the reference to a pill capsule, the "drug&medicine" graphics are also used to customize coordinated accessories, including the shoulder bag in the shape of an orange pill tube, the umbrella and nylon backpack with pill print and the PVC blister clutch and bag with three-dimensional plastic pills.
No side effects or warnings!
€ 1.650,00 (-0%) € 1.650,00
€ 1.300,00 (-0%) € 1.300,00
€ 1.847,00 (-0%) € 1.847,00